As we approach the end of the first quarter of the year, it isn’t lost on me that for the past 12 weeks, I’ve sat down to write a new article every single weekday morning.

(Side note: if you’re like me, you’ve probably started nerding out at the thought of a new 90-day planning session!)

Yet at one point, I almost didn’t get started.

Not because I didn’t know how to do so, what to talk about or if anyone would read them, but because of a belief I found myself entertaining.

See, for the last 2 years, I published a new podcast episode every single Monday morning. And during that time, I received dozens of emails, messages, and comments from people saying how much a certain guest or episode had benefitted them, made a difference or helped them through something.

Naturally, then, when I thought about taking a break and starting to write again, my mind was filled with doubts about the decision.

People have been getting value from this.

You’re helping people.

What if you lose momentum?

What if people stop following your work?

And on and on…

But here’s the thing that finally got me pull the trigger and do what I felt was the right decision for me at this stage of my business.

All of those beliefs and voices of doubt were rooted in scarcity.

If I believed them to be true, it would be based on the assumption that anything I created after the podcast would be of less value to my audience than the podcast. If people got value from the show, then they wouldn’t get as much value from my writing, or videos, or programs.

Once I realized this, it became obvious to me that it was all just a story I’d made up in my mind based on scarcity.

Instead, we want to shift to coming from a place of abundance.

I am the same (if not more evolved) person creating this new content. Of course it will still be of value.

Writing allows me to share thoughts I’ve had for a long time but couldn’t share elsewhere.

I’d be doing a disservice to my audience by not sharing these thoughts.

Writing could lead to new opportunities that I couldn’t access before.

Some people prefer reading than listening to podcasts, so this gives me a way to serve more people.

You get the idea.

So what’s the moral of this story?

I like to reference something Tony Robbins says: “What’s wrong is always available. But so is what’s right.” Similarly, scarcity is always available, but so is abundance. It’s just a matter of how you choose to view your world.


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